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John and Nathan Florence Launch Collection With Lift Foils

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Try as one might, sometimes surfing is impossible on the North Shore of Oahu. Howling trades, when strong enough, can batter lineups from V-Land to Haleiwa. But for those with the means there’s still an opportunity to get water time and go fast while doing it. 

When there aren’t barrels to thread walls to cleave, John John and Nathan Florence can often be found on a foil for downwind joyride. In fact, the brothers are so bullish on foiling that they recently announced a partnership with Lift Foils, a leading company in the space.

“I’ve grown up around the ocean, spending almost every day of my life enjoying it, whether it’s surfing, bodysurfing, or sailing,” John John said in a statement. “In the last few years, downwind foiling has become a big part of that – being able to ride waves miles offshore and essentially go as long as you want is a dream. Partnering with Lift allows me to dive deeper into that world, and is an exciting opportunity to help design and hopefully inspire people to enjoy the ocean in a different way.”

“Foiling has expanded my range of activities in the water, and gives an experience on the water that’s free from crowds or on days with just a little wind or tiny swell,” Nathan echoed. “Foiling feels like flying, with rides lasting 20-30 minutes or longer. Some of our first foiling experiences were with Lift, and we’re thrilled to officially partner with a brand that aligns with our passion for deep water exploration.”

Per a release from Lift Foils, here’s what’s in the new Florence Collection: “The Florence 110 X is based on the DNA of the thoroughbred 110 High Aspect X, but with aside of user-friendliness rarely seen in wings of this size and aspect ratio. The increased camber enhances low-end useability while the high modulus carbon construction gives the rider precision control. Meanwhile, the Florence 130 X is tuned to perform as John and Nathan’sdownwind daily driver. The 130 X has the top and low end needed to enjoy downwind runs in all conditions with speed and style. Finally, the Florence 21 X is the ultra-high-performance downwind tail, with the medium length fuselage providing just enough stability, while the low angle of incidence provides limitless glide to connect bumps.”

Photo: Lift Foils

Founded in 2010 in Puerto Rico by engineer and avid surfer Nick Leason, Lift Foils created the original electric hydrofoil and owns many of the patents used in modern eFoils. In conjunction with the signing, the Florence brothers and Lift Foils collaborated on three new products, two front wings and a back wing, designed for downwind sessions. 

At a bare minimum, foiling is an excellent way to escape the crowds and tune out with Mother Nature. Through this partnership, John and Nathan are demonstrating that even in today’s polarizing world, there’s enough room for surfing and foiling. 

Related: Watch JJF Experiment on an Asymmetrical Foil Board With a Weird-Ass Fin Configuration

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