Dane Reynolds does things different.
While most of the surf world has pivoted – appeasing the algorithm overlords with SEO-friendly, clickbait curated YouTube vids – Reynolds does whatever the hell he feels like. Algorithms, non-endemic clout, visibility, etc. be damned.
For example, his latest YT drop:
The caption reads:
“A session with Dane while filming for the Former vid ‘System is Yours.’”
Former, the clothing brand Dane started with Craig Anderson and Austyn Gillette, dropped System Is Yours a year ago. But now with Chapter 11TV – Dane’s new(ish) video operation – the throwaway clips are resurfacing.
And even though these videos might not attract the massive clicks or reach as, say, a YouTube specialist like Jamie O’Brien, they are exactly what a niche audience wants to see. From the comments section:
“This video makes me maintain my opinion that Dane is one of the best surfers to watch in the world. The way he just plays with the wave like it’s an old friend is just mesmerizing. Keep up the awesome content CH11 TV!”
“Dane always goes hard… controlled chaos.”
“Giving the people what they want.”
Whatever Dane drops, we (along with a healthy cohort of fans) will be watching, pumping those numbers up…not that Dane cares about any of that shit anyway.
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